A gym
in need of some serious strength training
When Elite Fitness came to us, they were facing a bunch of operational challenges that were stalling their growth and undercutting their potential in a highly competitive local market. Despite having a state-of-the-art gym packed with high-end equipment and amenities, they were struggling with visibility due to low foot traffic. Additionally, their personal training packages were barely selling, and their juice bar was underperforming, with expensive offerings and no clear hook to attract daily customers. They needed a strategy not just to survive but to thrive and become a recognizable powerhouse in the fitness community.
Pain points
Location & foot traffic challenges
Elite Fitness’s facility was situated in a less-trafficked area, making it difficult to rely on walk-ins or general brand awareness to drive new memberships. Despite being a fully equipped, multi-level fitness center, it was essentially a hidden gem, undiscovered by many in the community.
Low conversion on training packages
While their gym floor was busy during peak hours, their premium personal training services and add-on programs were virtually ignored. Whether due to poor promotion, unclear value, or lack of member education, the offerings weren’t connecting with their target audience, and sales showed it.
Underperforming juice bar
Their juice bar had high-quality ingredients and a solid menu of protein shakes and health drinks. But with no low-cost entry items or daily specials, it failed to pull people in regularly. Most members didn’t consider it a part of their gym routine, and money went down the drain as unused ingredients spoiled.
We lifted the brand like it was leg day.
We didn’t sell training. We got members to ask for it.
We turned the typical “free session” pitch on its head with a promise of no pressure or upsells. That single shift broke down walls and sparked a 25% boost in training conversions. Trainers stopped cold-calling and started showing up where it mattered. They were constantly on the floor and in the mix, earning trust rep by rep. Then, we introduced something bigger: member-driven challenges that built momentum and loyalty. Getting to know not just the trainers but also their fellow gym-goers built community and encouraged people to keep showing up day after day and week after week.
Aesthetics matter, but nothing beats strategy.
Elite Fitness had nailed the look; with granite counters with copper trim and a stacked menu, their juice bar seemed great on paper. But something was off. Customers walked by, intrigued but hesitant. There were too many options, causing too much confusion and indecision. So, Bumaso went to work. We simplified the experience, educated with sleek countertop flyers, and let the product speak for itself by bringing fresh shake samples straight to the gym floor. Toss in a loyalty punch card, and suddenly, the juice bar was no longer ignored. It became an integral part of gym members' routines and a huge moneymaker for the gym.
The Bumaso approach
Marketing shifts took them from unnoticed to in demand.
We scrapped the overpriced, $12K-per-month billboard and executed a hyper-local blitz that turned heads and packed the gym. Branded trucks, strategic street teams, and a visual campaign that landed in every nearby home created instant buzz and curiosity. The real magic? How we turned those cold leads into warm bodies through an unexpected follow-up strategy that felt more like a conversation than a sales pitch.
The gains
Big crowd. Bigger conversion.
Within 90 days, Elite Fitness saw over 3,000 new leads and 1,000+ walk-ins per month, driven by direct mail, strategic event outreach, and high-visibility brand activations that made sense.
No pushy sales. Just conversions.
Training package conversions rose 27%, member-initiated inquiries quadrupled, and over $38K in new revenue came directly from Bumaso-led fitness challenges — without a single cold call.
From crickets to cravings
Supplement add-ons spiked 20%, on-floor sampling doubled shake sales, and repeat purchases increased by over 40% with the launch of a loyalty punch-card system.
From overlooked to unstoppable.
You bring the fire.
We bring the framework
Elite Fitness had everything a top-tier gym needed. What it lacked was traction. Like many businesses built on passion, it excelled at delivering the experience but struggled to connect that experience to growth. The challenge wasn’t the service itself, but everything around it: the messaging, the structure, and the systems. Without the right strategy, even the best products can fall flat.
That’s where Bumaso comes in. We help businesses like yours bridge that gap — the one between what you love to do and how to get people to actually invest in you and your products. We study your entire customer experience and all your marketing tactics, map out your blind spots, and deliver a blueprint built for growth. And if you need help executing it, we've got you there too. Whether you’re struggling to convert attention into action or leads into revenue, Bumaso builds the systems behind your spark.
Let’s take your business to the next level.